Join Jaime Jo Wright, Misty Beller, and me for the Writers Map Indie Version.
We’ll talk about social media, Facebook Ads, nonsocial media marketing, and more!
April 26 @ 10:30 am to 4 pm Eastern.
Register here: https://buy.stripe.com/7sIaFsbn0gT29wc14m
Workshops include:
Smart Book Marketing Without Social Media with Janyre Tromp
Tired of chasing trends and feeling like you’re shouting into the void online? You’re not alone.
While social media can be a tool, it’s far from the only way to sell books. In this practical workshop, we’ll explore powerful, often-overlooked marketing strategies that get your books into readers’ hands without relying on social media.
You’ll discover how to:
- Build long-term sales through strategic library outreach
- Create partnerships with booksellers and local influencers
- Leverage author networks to multiply your reach
- Use podcasts, events, and niche communities to connect with ideal readers
- Find writing opportunities to create name recognition (and maybe even be paid)
Whether you’re burned out on social or just want smarter ways to build your audience, this workshop will give you fresh ideas, actionable steps, and renewed excitement for your book’s potential.
Facebook Ads Accelerated: A Step-by-Step Guide for Authors to Boost Book Sales – with Misty Beller
Ready to effectively use Facebook Ads to reach more readers and boost your book sales? Join Misty, who has successfully run hundreds of profitable ad campaigns, as she shares the exact strategies she’s found most helpful in today’s book market. In this hands-on, accelerated class designed specifically for authors, you’ll master exactly how to leverage Facebook Ads to grow your author brand and sell more books.
Here’s what you’ll learn:
- Campaign Setup Essentials: Learn how to confidently navigate Facebook Ads Manager, set clear objectives, and structure profitable campaigns from start to finish.
- Creating Compelling Ads: Discover how to design eye-catching graphics and craft engaging text that resonates with your target readers.
- Laser-Focused Audience Targeting: Learn targeting techniques to get your ads in front of readers most likely to purchase your books.
- Tracking Conversions with Attribution Links: Effectively use attribution links to identify which ads and campaigns are delivering the best results.
- Testing and Optimizing Your Ads: Learn what and how to test your ad components to optimize your campaigns for maximum return on investment.
Whether you’re brand new to Facebook advertising or looking to refine your skills, this practical, author-focused course equips you with actionable strategies to accelerate your results and maximize your ad budget.
Why Social Media is a Strategy – with Jaime Jo Wright
Ever wonder why people invest so much time into social media if it doesn’t sell books? That’s a great question, and it’s a very important one to get an answer to. Because your platform is literally why you stand on to sell your books, but it’s not your sales tool.
Here’s what you’ll learn:
- What the difference between an author platform versus a book selling tool is.
- Why brand recognition is critical to making your mark in a saturated industry.
- How launch teams and influencers are different and how they’re tied to social media.
- Critical points you cannot ignore for your social media to work.
- When is it time to start building a platform on social media and why (or why not)
Whether you love or hate social media, it’s here to stay as a part of the publishing expectation. So we will chat about how you can be effective with your time, deliberate with your posts, and firm in your foundation.